San Franpsycho

10 winter essentials

Stay haute with our picks for braving the cold



American Apparel's appeal fades when we discovered this line of comfy basics made right here in the city. Marine Layer (2209 Chestnut, SF; 498 Hayes, SF. specializes in men's and women's tees, but we love its warm-yet-trendy cropped sweater, whose hemline dips low in the back.Read more »

Likes the name

San Franpsycho and Mill get the Street Seen once-over


STREET SEEN "People were like, we wanna wear some clothing from you guys," San Franpsycho owner Christian Routzen tells me from the behind the counter of his DIY brand's newish (it's seven months old) location on newly-trendy Divisadero Street. "But we didn't make clothing."Read more »