Owner Johnny Travis struts his cuff patterns in his newly-opened FAZE Apparel showroom.

GUARDIAN PHOTO BY CAITLIN DONOHUE

To that end, the regular art parties. At January's FAZE event, the paintings created by the line's artists on-site, made in front of the eyes of party attendees right there in the shop, were sold to benefit the Boys and Girls Club down the street. At the next event (at the shop Feb. 8, 6-10pm, free), proceeds will round another corner to another neighbor of FAZE, going to low income student support service Scholar Match. Of course, you're welcome to buy clothes at the party.

"I know a lot of people try to get their stuff in the hands of celebrities," says Travis. "But that's not what we're about. It's people like you and I who carry brands."